DIMAQ · Poland
DIMAQ preparation for teams in Poland
A shared programme with separate progress for every participant. Choose Basic or Professional according to your learning scope. Every language edition covers the Polish market.
What does the price include?
Without the AI coach: PLN 6,999 including VAT for five people. With AI: PLN 7,999 including VAT for five people. Both prices include 23% VAT.
Each participant receives 30 days of materials, practice, exam mode and their own learning history. The administrator occupies one of the five seats.
In the AI package, each participant has up to 300 coach responses during access. Both packages include a separate 90-minute online wrap-up with Anna.
How does activation work?
Send your chosen track, AI preference, company invoice details and administrator email. Support confirms programme availability and order terms.
We activate access after confirming payment. The administrator accepts the invitation and invites four other participants. Everyone signs in with their own email.
We arrange the meeting date separately. An event link will be supplied once the meeting is scheduled.
What are the limits?
This is an independent preparation programme. The fee does not include the official exam or a DIMAQ certificate issued by IAB Polska.
Completing the study plan provides confirmation of programme completion, not a guarantee of passing the exam. Support covers platform faults and reported issues with answers.
Polish, English and Ukrainian editions cover the same Polish programme. They do not change the market or official examination language.
Is a DIMAQ certificate useful to an employer?
Consider it alongside experience and problem-solving ability. DIMAQ can provide a reference point for discussing marketing knowledge. In recruitment, I suggest supplementing the certificate discussion with a short role-related task: selecting KPIs, reviewing a report or outlining a campaign.
Start with your team’s needs
List the decisions employees should make independently. Do they need to write a brief, select channels, assess an agency proposal or analyse results? Use this to choose a level and review topics. People with the same job title may have different starting points.
Connect learning to a work task
After studying a topic, ask the participant to apply it to a sample campaign. They should identify the objective, KPIs, data needed and limitations of their recommendation. Use illustrative or appropriately anonymised data.
Assess progress through reasoning
Before and after studying, use comparable but different tasks. Check calculations, metric selection and the reasoning behind decisions. Consider practice results alongside work quality rather than reducing employee assessment to a single test.
DIMAQ for employers: team development and DIMAQ Employer
Preparing a team for the exam helps employees organise their knowledge and test it against a shared subject framework. Choose Basic for people building foundations or Professional for people working operationally in digital marketing.
DIMAQ Employer is a separate IAB Polska programme. Its rules require a company to employ at least one person with a valid DIMAQ Basic or Professional certificate and meet the other programme conditions, including support for recertification. Our team package provides exam preparation; IAB Polska awards DIMAQ Employer status.