Practise
Practice questions, answer checking and explanations with sources.
Anna Robotycka · DIMAQ
DIMAQ Basic — online exam preparation
The Basic path helps you build a foundation in digital marketing: understand key terms, explore communication channels and learn to interpret basic performance measures.
Who is it for?
For people starting a marketing career, specialists expanding their skills and small business owners who want to understand the work of their team or agency.
Independent online learning, without classroom lessons. The figures below refer to Polish materials; the English interface and translations remain in development.
What your payment covers
Platform access. A clear scope. Your own pace.
Choose one programme — Basic or Professional — and 7, 14 or 30 days of access. This is a practice platform: answer questions, check your answers, read explanations and short theory passages, revise difficult questions and take timed tests.
Revisit difficult topics
Saved progress and revision of questions you answered incorrectly.
Test your knowledge
Randomised timed tests with results and review after completion.
Ask AI in the 30-day package
300 completed responses for the access period. Each follow-up uses one response.
| Included | Basic | Professional |
|---|---|---|
| Practice questions | 618 | 793 |
| Questions with an explanation and source | 618 / 618 | 793 / 793 |
| Areas with questions | 12 / 12 | 12 / 12 |
| Training test length | 80 questions / 60 min | 80 questions / 60 min |
| Saved progress and revision | Every package | Every package |
| AI trainer: 300 responses | 30-day package | 30-day package |
Basic and Professional are available for purchase. Every question in both programmes has an explanation and a cited source.
Help choosing
Basic or Professional? Start with your needs.
| Criterion | Basic | Professional |
|---|---|---|
| Starting point | Build or organise digital marketing foundations. | Working knowledge of channels and a need for deeper understanding. |
| Approach | Concepts, basic mechanisms and practice. | Planning, evaluating performance and connecting channels. |
| Access period | 7 days for intensive revision, 14 days for regular sessions or 30 days for a steadier pace and AI support. | |
How much study time can you set aside?
7 hours in your plan. This is how your study time adds up over the selected access period.
Independent learning with a human connection.
Let’s meet live — once a month
Once a month, I host a 90-minute online meeting for people who have purchased access. Depending on the programme, it will be a topic-based lecture, a Q&A session or a combination of both.
Stay connected after your access ends
After purchasing, you can keep joining monthly lectures even after your package expires. Your platform access ending does not remove this benefit.
One Q&A session included with your purchase
Each purchase includes participation in one Q&A session. You can use it at the next session, even after your package expires. For a combined lecture and Q&A meeting, the limit applies to the Q&A part.
The price covers time-limited learning access. The official DIMAQ exam and certificate are separate. Your purchase includes monthly lectures and one Q&A session with Anna, also after your package expires. Private one-to-one consultations are not included. Technical help and reporting issues with answers are included.
Your programme, area by area
Basic covers every syllabus area. The scope and current number of questions in each area are shown below.
1. Podstawy digital
Rynek reklamy internetowej, kanały komunikacji, modele zakupu, pojęcia, narzędzia i relacja online-offline.
Practice questions: 1022. Strategia
Fundamenty strategii, cele, grupy docelowe, budżetowanie, rozliczenia oraz pomiar skuteczności.
Practice questions: 533. Display & programmatic
Uczestnicy ekosystemu, formaty display, podstawy programmatic oraz dane first-, second- i third-party.
Practice questions: 424. SEM
Podstawy SEM, SEO i SEA, mechanika wyników wyszukiwania oraz najważniejsze elementy Google Ads.
Practice questions: 875. Video
Formaty i modele rozliczeń reklamy wideo, platformy VOD oraz podstawy marketingu na YouTube.
Practice questions: 306. Social media
Platformy społecznościowe, monitoring, strategia i treści, reklama, influencer marketing oraz podstawowe KPI.
Practice questions: 457. Content & webwriting
Formy treści, zasady redagowania do internetu, reklama natywna i podstawy pomiaru content marketingu.
Practice questions: 348. Mobile
Ekosystem mobilny, urządzenia i systemy, strony responsywne, aplikacje, reklama mobilna i Internet of Things.
Practice questions: 299. E-mail
Budowanie baz, opt-in i opt-out, email design, zgody i higiena danych, testowanie oraz podstawowe mierniki.
Practice questions: 3610. E-commerce
Modele handlu w sieci, ROPO, silniki sklepów, powiązania z innymi kanałami, trendy i polski rynek.
Practice questions: 4111. Analityka & UX
Narzędzia analityczne, cele i konwersje, podstawowe wskaźniki oraz fundamenty projektowania doświadczeń użytkownika.
Practice questions: 4212. Prawo
Reklama i konkurencja, prawo prasowe, karne i cywilne, produkty regulowane, dzieci, prawa autorskie, dane osobowe i e-commerce.
Practice questions: 77
Look inside · sample question
Which tool shows search queries entered by people who reach your website?
- A. Google Search Console.
- B. Google Keywords Planner.
- C. Google Display Network.
- D. Google Now.
Show answer and explanation
A. Google Search Console.
A shows queries associated with your website’s search visibility and clicks. The planner in B provides keyword ideas and estimates, not the same history of visits. GDN in C is an advertising network, while Google Now in D is not a tool for analysing searches leading to a website.
Explanation source
- Google · Search Analytics: queryQuery dimension, impressions and clicksGoogle · CC BY 4.0Source checked:
Choose your access
Your selected scope
DIMAQ Basic · 30 days
PLN 1,999.00 incl. VAT / person
618 practice questions · 618 with explanations and sources · 12/12 areas with questions
- Practice questions, explanations and timed tests
- Automatically saved progress and revision
- 300 AI responses for the access period
- Monthly lectures with Anna — also after your package expires
- One Q&A session with Anna included with your purchase
- Technical support and answer issue reporting
One payment. VAT invoice. No subscription. Official DIMAQ examination and certification are not included.
Experience behind the programme
Anna Robotycka. Marketing experience put into practice.
I am a certified DIMAQ trainer with over 20 years of marketing experience. I have delivered training for major companies in Poland and the CEE region, in Polish and English.
I completed the Applied Generative AI for Digital Transformation programme at the Massachusetts Institute of Technology.
Explore my experience on LinkedIn ↗1000+
People trained
I have trained over 1,000 people across various topics, including DIMAQ.
Certified trainer
Verify my trainer status directly with the certification organiser.
Course author at PARP Academy
I authored the advanced “E-commerce in business” course.
View the course and author ↗Around 100 participants
I contributed to DIMAQ preparation training for around 100 PepsiCo employees across CEE.
Training for major organisations
I have also delivered social selling training for Microsoft Poland employees.
My experience before launching this platform: courses, training and work with F11.
Questions about the programme
Ask about the materials, choosing a level or a package for your team. Each purchase includes monthly lectures and one Q&A session, even after the package expires. Both team packages additionally include one 90-minute online wrap-up meeting with me.
Contact meQuestions about preparation
Is Basic suitable for a small business owner?
Yes, if your goal is to build a foundation and better understand marketing activity. Practice questions help identify concepts you need to revisit.
What does the Basic demo include?
The demo provides selected practice questions and answers. You can select an answer, check the result and read an available explanation with its source.
What is the learning material based on?
I created this programme using official sources cited alongside the answers and over 20 years of practical experience.
Does the programme guarantee a certificate?
No. The programme supports learning; it does not include an exam or guarantee a pass. Certification is separate.
Is the English version an English DIMAQ exam?
No. English is the language of this learning interface and the available translated materials. It does not describe the language or availability of the official exam.
Independent educational programme by Anna Robotycka. DIMAQ is a registered trademark of IAB Polska. This is not the official DIMAQ or IAB Polska website.