Practise
Practice questions, answer checking and explanations with sources.
Anna Robotycka · DIMAQ
DIMAQ Basic or Professional? Comparison and preparation
Choose a digital marketing learning path that matches your experience. I prepared practice questions, explanations and revision to help you build knowledge. Certification can be the next step in confirming what you have learned.
Who is it for?
Basic is intended for learners building a foundation. Professional is aimed at experienced marketers looking to organise broader knowledge and apply it in practice.
Independent online learning, without classroom lessons. The figures below refer to Polish materials; the English interface and translations remain in development.
What your payment covers
Platform access. A clear scope. Your own pace.
Choose one programme — Basic or Professional — and 7, 14 or 30 days of access. This is a practice platform: answer questions, check your answers, read explanations and short theory passages, revise difficult questions and take timed tests.
Revisit difficult topics
Saved progress and revision of questions you answered incorrectly.
Test your knowledge
Randomised timed tests with results and review after completion.
Ask AI in the 30-day package
300 completed responses for the access period. Each follow-up uses one response.
| Included | Basic | Professional |
|---|---|---|
| Practice questions | 618 | 793 |
| Questions with an explanation and source | 618 / 618 | 793 / 793 |
| Areas with questions | 12 / 12 | 12 / 12 |
| Training test length | 80 questions / 60 min | 80 questions / 60 min |
| Saved progress and revision | Every package | Every package |
| AI trainer: 300 responses | 30-day package | 30-day package |
Basic and Professional are available for purchase. Every question in both programmes has an explanation and a cited source.
Help choosing
Basic or Professional? Start with your needs.
| Criterion | Basic | Professional |
|---|---|---|
| Starting point | Build or organise digital marketing foundations. | Working knowledge of channels and a need for deeper understanding. |
| Approach | Concepts, basic mechanisms and practice. | Planning, evaluating performance and connecting channels. |
| Access period | 7 days for intensive revision, 14 days for regular sessions or 30 days for a steadier pace and AI support. | |
How much study time can you set aside?
7 hours in your plan. This is how your study time adds up over the selected access period.
Independent learning with a human connection.
Let’s meet live — once a month
Once a month, I host a 90-minute online meeting for people who have purchased access. Depending on the programme, it will be a topic-based lecture, a Q&A session or a combination of both.
Stay connected after your access ends
After purchasing, you can keep joining monthly lectures even after your package expires. Your platform access ending does not remove this benefit.
One Q&A session included with your purchase
Each purchase includes participation in one Q&A session. You can use it at the next session, even after your package expires. For a combined lecture and Q&A meeting, the limit applies to the Q&A part.
The price covers time-limited learning access. The official DIMAQ exam and certificate are separate. Your purchase includes monthly lectures and one Q&A session with Anna, also after your package expires. Private one-to-one consultations are not included. Technical help and reporting issues with answers are included.
DIMAQ Basic or Professional: exam differences and choosing a level
Choose Basic to build foundations or better understand your team and agency. Professional is for people working with campaigns who want to test applied knowledge. Shared subject areas do not mean identical requirements or question banks.
| Criterion | Basic | Professional |
|---|---|---|
| What does the certificate confirm? | Foundational digital marketing knowledge. | Practical knowledge for operational digital marketing. |
| Exam questions | 80 | 80 |
| Answer format | Single choice | Single and multiple choice |
| Exam duration | 60 min | 60 min |
| Pass threshold | 75% (60/80) | 70% (56/80) |
How do you obtain a DIMAQ certificate?
Choose your level, check the current IAB Polska syllabus, prepare and register with the official exam organiser. Passing the exam earns the certificate. This platform sells preparation: practice questions, explanations and tests. The exam fee is separate.
Requirements checked on 6 November 2026: IAB Polska — DIMAQ Basic · IAB Polska — DIMAQ Professional.
Choose your access
Your selected scope
DIMAQ Professional · 30 days
PLN 2,199.00 incl. VAT / person
793 practice questions · 793 with explanations and sources · 12/12 areas with questions
- Practice questions, explanations and timed tests
- Automatically saved progress and revision
- 300 AI responses for the access period
- Monthly lectures with Anna — also after your package expires
- One Q&A session with Anna included with your purchase
- Technical support and answer issue reporting
One payment. VAT invoice. No subscription. Official DIMAQ examination and certification are not included.
Experience behind the programme
Anna Robotycka. Marketing experience put into practice.
I am a certified DIMAQ trainer with over 20 years of marketing experience. I have delivered training for major companies in Poland and the CEE region, in Polish and English.
I completed the Applied Generative AI for Digital Transformation programme at the Massachusetts Institute of Technology.
Explore my experience on LinkedIn ↗1000+
People trained
I have trained over 1,000 people across various topics, including DIMAQ.
Certified trainer
Verify my trainer status directly with the certification organiser.
Course author at PARP Academy
I authored the advanced “E-commerce in business” course.
View the course and author ↗Around 100 participants
I contributed to DIMAQ preparation training for around 100 PepsiCo employees across CEE.
Training for major organisations
I have also delivered social selling training for Microsoft Poland employees.
My experience before launching this platform: courses, training and work with F11.
Questions about the programme
Ask about the materials, choosing a level or a package for your team. Each purchase includes monthly lectures and one Q&A session, even after the package expires. Both team packages additionally include one 90-minute online wrap-up meeting with me.
Contact meQuestions about preparation
How do I choose between Basic and Professional?
Start with Basic if you are new to digital marketing. Explore Professional if you already work in marketing and want to review a broader range of topics. Try the demo to see how practice works.
Does the package include lessons with Anna?
Every package includes independent practice and timed tests. After purchasing, you can attend monthly lectures and one Q&A session with me, even after access expires. The 30-day package also includes an AI trainer, and team packages add a separate 90-minute wrap-up meeting. AI is a separate tool for working with the learning materials.
What is the learning material based on?
I created this programme using official sources cited alongside the answers and over 20 years of practical experience.
Does the programme guarantee a certificate?
No. The programme supports learning; it does not include an exam or guarantee a pass. Certification is separate.
Is the English version an English DIMAQ exam?
No. English is the language of this learning interface and the available translated materials. It does not describe the language or availability of the official exam.
Independent educational programme by Anna Robotycka. DIMAQ is a registered trademark of IAB Polska. This is not the official DIMAQ or IAB Polska website.