Anna RobotyckaDIMAQ preparation · Poland

DIMAQ Professional · Poland · English

DIMAQ — free practice test: 20 questions with explanations

No time limit, login or email required. Explanations and sources are shown after completion. This practice sample does not cover the whole syllabus and is not an official exam.

Question 1/20 · Answered: 0/20

Which components are included in gross advertising value under the IAB/PwC AdEx methodology?

Select one answer.

Answers

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Choose Basic or Professional, answer all 20 questions and finish the test. Review the explanations and sources, note topics to revisit and include them in your study plan. The result describes this question set, not your complete exam readiness.

Sample DIMAQ questions with answers and sources

Below are three questions from this set. Complete the test first if you want to attempt it without hints. Then review the answers: identify the concept that determines the choice and explain why the other options do not fit.

Which components are included in gross advertising value under the IAB/PwC AdEx methodology?

  1. A. Cash settlements and VAT.
  2. B. Cash settlements and barter transactions.
  3. C. Cash settlements, barter transactions and agency commissions.
  4. D. Cash settlements, barter transactions, agency commissions and VAT.
Show answer and explanation

C. Cash settlements, barter transactions and agency commissions.

Under the IAB Polska/PwC AdEx methodology, “gross” advertising value (as defined for the study) includes all advertiser budgets and expenditure directly allocated to purchasing online advertising space. The main components, according to https://iabadex.pl/obadaniu_1.php, are: 1. Cash revenue — conventional financial settlements for ad delivery. 2. Barter settlements — non-cash exchanges for advertising space. 3. Agency commissions — media house and agency commissions associated with media buying. 4. Discounts and rebates — the amounts account for commercial discounts granted by publishers. NOTE: the methodology does NOT include creative production costs, such as graphics or video, external effectiveness research, or additional technology tools outside the purchase of inventory itself.

Explanation source
  • Programme learning materialsSource checked:
  • https://iabadex.pl/obadaniu_1.phpOdsyłacz wskazany w uzasadnieniu Anny.Wskazane przez Annę Robotycką

Which “P” of the marketing mix covers just-in-time delivery in e-commerce?

  1. A. Product.
  2. B. Place (distribution).
  3. C. Price.
  4. D. Promotion.
Show answer and explanation

B. Place (distribution).

B concerns distribution: just-in-time describes the organisation of deliveries and inventory. A concerns the offering itself, C pricing terms and D communicating the offer. These elements can interact in the marketing mix, but the delivery mechanism described belongs primarily to place.

Explanation source

Which study describes the online advertising market?

  1. A. AdEx
  2. B. MediaPanel
  3. C. A population and demographic census
  4. D. None of these studies.
Show answer and explanation

A. AdEx

A, AdEx, describes online advertising market value, expenditure and segmentation. AdEx, short for Advertising Expenditure, is a recurring study by IAB Polska and PwC and an official source on Polish online advertising expenditure. MediaPanel in B measures website and app audiences and media consumption, including reach and demographics, rather than advertising market value directly.

Explanation source
  • Programme learning materialsSource checked:

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