Sources, authorship and content updates

The programme combines Anna Robotycka’s teaching materials with explanations grounded in official sources. Learning language and market are separate: the PL, EN and UK editions currently cover Poland.

How should you read the references?

Explanations link to the relevant provider documentation, IAB publication or other primary source. Further-reading links do not imply that every statement originates in that document.

Worked examples labelled hypothetical are practice exercises. They do not represent actual campaign results or market statistics.

What does an update mean?

We review scope, definitions and tool behaviour. We do not relabel an older report as 2026. Statistics retain their observation period and standards their version date.

Methodology changes can prevent year-to-year comparisons. Market share, reach and respondent percentages need an explicit population and denominator.

Who is responsible?

Anna Robotycka is the author of the training materials and a DIMAQ trainer. Mobberry sp. z o.o. operates the platform and sells access.

Practice questions are not IAB’s official examination question bank. Study plan completion is not DIMAQ certification.

Report an issue next to the relevant question or material, explaining the concern and supplying a source where possible. Report platform faults separately through the help panel.

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