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Real examples from the programme. No account required.
DIMAQ basic
Which tool shows search queries entered by people who reach your website?
- A. Google Search Console.
- B. Google Keywords Planner.
- C. Google Display Network.
- D. Google Now.
Answer and explanation
A. Google Search Console.
A shows queries associated with your website’s search visibility and clicks. The planner in B provides keyword ideas and estimates, not the same history of visits. GDN in C is an advertising network, while Google Now in D is not a tool for analysing searches leading to a website.
DIMAQ professional
The media budget of the campaign was 100,000 PLN. 1000 leads were acquired, of which 10 became clients and purchased services totaling 100,000 PLN. What is the ROAS of this campaign?
- A. ROAS is 1%.
- B. ROAS is 10%.
- C. ROAS is 100%.
- D. ROAS is 1000%.
Answer and explanation
C. ROAS is 100%.
C is correct: 100,000 PLN revenue ÷ 100,000 PLN advertising spend × 100% = 100% ROAS. A, i.e. 1%, describes here the conversion of 10 clients from 1000 leads, which is a different metric. B and D do not result from the given amounts. ROAS of 100% does not mean 100% profit.