Practise
Practice questions, answer checking and explanations with sources.
Anna Robotycka · DIMAQ
DIMAQ Professional — online exam preparation
The Professional path helps you organise digital marketing knowledge and connect it to practice. Questions help identify topics to revisit before taking an exam.
Who is it for?
For marketing specialists, managers and directors with practical experience who want to review a broader range of digital marketing knowledge.
Independent online learning, without classroom lessons. The figures below refer to Polish materials; the English interface and translations remain in development.
What your payment covers
Platform access. A clear scope. Your own pace.
Choose one programme — Basic or Professional — and 7, 14 or 30 days of access. This is a practice platform: answer questions, check your answers, read explanations and short theory passages, revise difficult questions and take timed tests.
Revisit difficult topics
Saved progress and revision of questions you answered incorrectly.
Test your knowledge
Randomised timed tests with results and review after completion.
Ask AI in the 30-day package
300 completed responses for the access period. Each follow-up uses one response.
| Included | Basic | Professional |
|---|---|---|
| Practice questions | 618 | 793 |
| Questions with an explanation and source | 618 / 618 | 793 / 793 |
| Areas with questions | 12 / 12 | 12 / 12 |
| Training test length | 80 questions / 60 min | 80 questions / 60 min |
| Saved progress and revision | Every package | Every package |
| AI trainer: 300 responses | 30-day package | 30-day package |
Basic and Professional are available for purchase. Every question in both programmes has an explanation and a cited source.
Help choosing
Basic or Professional? Start with your needs.
| Criterion | Basic | Professional |
|---|---|---|
| Starting point | Build or organise digital marketing foundations. | Working knowledge of channels and a need for deeper understanding. |
| Approach | Concepts, basic mechanisms and practice. | Planning, evaluating performance and connecting channels. |
| Access period | 7 days for intensive revision, 14 days for regular sessions or 30 days for a steadier pace and AI support. | |
How much study time can you set aside?
7 hours in your plan. This is how your study time adds up over the selected access period.
Independent learning with a human connection.
Let’s meet live — once a month
Once a month, I host a 90-minute online meeting for people who have purchased access. Depending on the programme, it will be a topic-based lecture, a Q&A session or a combination of both.
Stay connected after your access ends
After purchasing, you can keep joining monthly lectures even after your package expires. Your platform access ending does not remove this benefit.
One Q&A session included with your purchase
Each purchase includes participation in one Q&A session. You can use it at the next session, even after your package expires. For a combined lecture and Q&A meeting, the limit applies to the Q&A part.
The price covers time-limited learning access. The official DIMAQ exam and certificate are separate. Your purchase includes monthly lectures and one Q&A session with Anna, also after your package expires. Private one-to-one consultations are not included. Technical help and reporting issues with answers are included.
Your programme, area by area
Professional has been approved by Anna and is available for purchase. The current scope of questions is shown below.
1. Podstawy digital
Struktura rynku i wydatków, modele mediowe i rozliczeniowe, narzędzia badawcze, technologie WWW oraz planowanie obecności online.
Practice questions: 1072. Strategia
Modele AIDA i RACE, źródła danych, cele brandingowe i efektywnościowe, segmentacja, frequency capping, viewability, brand safety i raportowanie.
Practice questions: 713. Display & programmatic
Planowanie i ewaluacja kampanii, standardy kreacji, DSP, SSP, DMP, Ad Exchange, RTB, modele aukcyjne i Programmatic Direct.
Practice questions: 794. SEM
Zachowania w wyszukiwarce, SEO on-page i off-page, link building, Google Search Console, aukcja Ads, Shopping, Performance Max, copy i analityka.
Practice questions: 1035. Video
In-stream, out-stream i rich media, modele emisji, YouTube i jego analityka, twórcy, MCN, branded content, VOD, addressable TV i DOOH.
Practice questions: 366. Social media
Planowanie i dystrybucja treści, paid social, rozwiązania oparte na AI, influencerzy i oznaczenia współprac, efektywność oraz analityka.
Practice questions: 657. Content & webwriting
Strategia treści, content gap i recycling, wzorce webwritingu, skanowanie tekstu, clickbaiting, reklama natywna i ocena efektywności.
Practice questions: 398. Mobile
PWA i sklepy z aplikacjami, testowanie, geotargetowanie, proximity marketing, iBeacons, RFID, SMS/MMS, IoT i analityka mobilna.
Practice questions: 409. E-mail
Planowanie kampanii, pozyskiwanie danych online i offline, filtry antyspamowe, RFM, segmentacja, testy, KPI oraz marketing automation.
Practice questions: 5710. E-commerce
Optymalizacja front- i back-endu, CR, AOV, CLV, retencja i CPA, q-commerce, social commerce, mCommerce, płatności i product feed.
Practice questions: 4911. Analityka & UX
Google Analytics, zdarzenia, GTM i GSC, atrybucja i tagowanie, dobór KPI, badania UX, śledzenie zachowań i heurystyki Nielsena.
Practice questions: 4512. Prawo
Praktyczne zastosowanie regulacji reklamy, influencer marketingu i umów, kategorie wrażliwe, ochrona dzieci, wizerunek, RODO i obowiązki sklepu online.
Practice questions: 102
Look inside · sample question
The media budget of the campaign was 100,000 PLN. 1000 leads were acquired, of which 10 became clients and purchased services totaling 100,000 PLN. What is the ROAS of this campaign?
- A. ROAS is 1%.
- B. ROAS is 10%.
- C. ROAS is 100%.
- D. ROAS is 1000%.
Show answer and explanation
C. ROAS is 100%.
C is correct: 100,000 PLN revenue ÷ 100,000 PLN advertising spend × 100% = 100% ROAS. A, i.e. 1%, describes here the conversion of 10 clients from 1000 leads, which is a different metric. B and D do not result from the given amounts. ROAS of 100% does not mean 100% profit.
Explanation source
- Google · Google Ads API — Metricsaverage_cpc, average_cpm, ctr, average_order_value_micros, conversionsGoogle · CC BY 4.0Source checked:
Choose your access
Your selected scope
DIMAQ Professional · 30 days
PLN 2,199.00 incl. VAT / person
793 practice questions · 793 with explanations and sources · 12/12 areas with questions
- Practice questions, explanations and timed tests
- Automatically saved progress and revision
- 300 AI responses for the access period
- Monthly lectures with Anna — also after your package expires
- One Q&A session with Anna included with your purchase
- Technical support and answer issue reporting
One payment. VAT invoice. No subscription. Official DIMAQ examination and certification are not included.
Experience behind the programme
Anna Robotycka. Marketing experience put into practice.
I am a certified DIMAQ trainer with over 20 years of marketing experience. I have delivered training for major companies in Poland and the CEE region, in Polish and English.
I completed the Applied Generative AI for Digital Transformation programme at the Massachusetts Institute of Technology.
Explore my experience on LinkedIn ↗1000+
People trained
I have trained over 1,000 people across various topics, including DIMAQ.
Certified trainer
Verify my trainer status directly with the certification organiser.
Course author at PARP Academy
I authored the advanced “E-commerce in business” course.
View the course and author ↗Around 100 participants
I contributed to DIMAQ preparation training for around 100 PepsiCo employees across CEE.
Training for major organisations
I have also delivered social selling training for Microsoft Poland employees.
My experience before launching this platform: courses, training and work with F11.
Questions about the programme
Ask about the materials, choosing a level or a package for your team. Each purchase includes monthly lectures and one Q&A session, even after the package expires. Both team packages additionally include one 90-minute online wrap-up meeting with me.
Contact meQuestions about preparation
Is this path suitable for a marketing director?
It can help you review areas beyond your own specialism. Choose topics to revisit and check your understanding through practice questions and training exams.
Are these official exam questions?
I prepared practice questions to help you understand concepts and apply them. This is an independent preparation programme, not the official IAB Polska exam question bank.
What is the learning material based on?
I created this programme using official sources cited alongside the answers and over 20 years of practical experience.
Does the programme guarantee a certificate?
No. The programme supports learning; it does not include an exam or guarantee a pass. Certification is separate.
Is the English version an English DIMAQ exam?
No. English is the language of this learning interface and the available translated materials. It does not describe the language or availability of the official exam.
Independent educational programme by Anna Robotycka. DIMAQ is a registered trademark of IAB Polska. This is not the official DIMAQ or IAB Polska website.